FB, Instagram roll out paid subscription in Australia

FB, Instagram roll out paid subscription in Australia

FB, Instagram roll out paid subscription in Australia

Facebook and Instagram have recently rolled out a new paid subscription feature in Australia. This feature allows users to subscribe to their favorite creators and publishers for exclusive content, while creators and publishers can earn money directly from their followers. In this article, we will explore this new feature in more detail and provide an example of how it works.

Parent firm Meta is testing a subscription in Australia and New Zealand before launching it in larger regions due to a decline in advertising revenues. The service will cost US$11.99 on the web and US$14.99 for iOS and Android mobile devices.

According to the business, subscribers in Australia who have government-issued IDs will be able to apply for a verified badge starting on Friday. This badge will provide protection from impersonation, direct access to customer support, and increased visibility.

According to a Meta representative, “We’ll be gradually rolling out access to Meta Verified on Facebook and Instagram and hope to reach 100% availability within the first 7 days of the launch.”

Why Paid Subscriptions?

Traditional advertising revenue on social media platforms has been declining due to growing concerns about user privacy and data protection. This has led social media platforms like Facebook and Instagram to explore new ways of generating revenue beyond advertising. Paid subscriptions are a way for creators and publishers to monetize their content while offering a more personalized experience for their fans.

How It Works

To use the paid subscription feature, creators and publishers must first create a Facebook or Instagram page dedicated to their content. They can then offer exclusive content to their subscribers in exchange for a monthly fee. This could include early access to new content, behind-the-scenes footage, or exclusive merchandise.

For subscribers, the paid subscription feature allows them to support their favorite creators and publishers while gaining access to exclusive content. They can cancel their subscription at any time and have the ability to manage their subscriptions in their account settings.


Let’s say you are a fitness influencer on Instagram with a dedicated following. You create daily workout routines and share them on your Instagram page for free. However, you want to provide your followers with more personalized content and offer exclusive workout routines only for your subscribers.

You decide to create a paid subscription plan where your subscribers can access exclusive workout routines, nutrition tips, and personalized coaching for a monthly fee of $5. Your subscribers will have access to this content on your Instagram page once they sign up for your paid subscription plan.

With the new paid subscription feature, you can earn money directly from your followers while providing them with exclusive content and personalized coaching. This new revenue stream will help you to expand your content and provide your subscribers with a better experience.


Paid subscriptions on Facebook and Instagram are an exciting development that could revolutionize the way content creators monetize their content on social media. It provides a new revenue stream for creators and publishers while offering a more personalized experience for their fans. However, there are concerns about the potential for paid subscriptions to further exacerbate the issue of inequality on social media. Only creators and publishers with a significant following are likely to benefit from this feature, while smaller creators may struggle to generate revenue through paid subscriptions.

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